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Start your cashflow business from zero and become a cashflow master!
We're thrilled to have you join our dynamic platform dedicated to personal and professional development. 
Engage with like-minded individuals, access resources, & begin your journey towards success.
About the Founder
TONY NINO // THE $100 MILLION DOLLAR MAN
Tony Nino is a self-made entrepreneur, investor, and visionary known throughout Southern California’s car industry as The $100 Million Dollar Man.
From flipping cars in his twenties to owning one of Orange County’s largest collision centers, Tony has built an empire fueled by hustle, mindset, and relentless drive. His story - from humble beginnings to building 28 businesses and mentoring thousands - proves that success isn’t about luck, it’s about execution.
LEARN MORE ABOUT TONY
The tools dealers pay for, at member rates
I Want Access to These ToolsFrom your first flip to a real dealer business
For over a decade Tony has bought and sold millions of dollars’ worth of vehicles. STR8UPDRIVEN is how he teaches it.
You learn to find, price and buy cars the way a dealer does, with the same data and the same auctions Tony uses. When a deal you bring meets Tony’s criteria, the program can fund the purchase under our dealer license, and you earn your share when it sells. It has worked for wholesalers, small dealers, and people who started from zero, because it is a step-by-step system, not a shortcut.
What you make depends on the deals you find and the work you put in. Nobody here is promised a number. What you are promised is the training, the tools, the community, and a founder who still does this every week.
HOW THE STR8UP SYSTEM WORKS
Learn the System
Gain access to our full training platform where Tony breaks down every phase of flipping for profit from market research to building your dealer profile.
Find & Validate Deals
Start today and use our auction tools and checklists to source, verify, and evaluate high-margin vehicles using real dealer data.
We Fund the Flip
Once your deal is approved, STR8UPDRIVEN provides the capital 
to purchase and sell under our dealer umbrella you earn your cut without 
the risk.
IF YOU’RE ALREADY A DEALER
Unlock tools, access, and advantages most dealers never get.
- Dealer-grade software tools at rates lower than public access pricing
- Discounted transportation and reconditioning to reduce overhead and protect margins
- Prime lane placement to help vehicles sell at an average of 110% of MMR
- Clear purchase and resale guidelines designed to keep profit margins at 90%+
- Plus additional systems, partnerships, and insights built from 30+ years in the business
PRICING
Speak with a STR8UPDRIVEN Success Manager
Book a free discovery call to see how the STR8UPDRIVEN system works, what level of support fits your goals, and whether this opportunity aligns with where you’re headed. Fast response. No pressure. Real answers.
Schedule a FREE CALL NOWTier 2
FULL COURSE ACCESS
$500 fee
+
$150 / mo
Includes:
- Access to the community board and the weekly live calls with Tony
- Access to all STR8UPDRIVEN course materials
- Access to the CarPayDay Deal Desk, built for STR8UPDRIVEN members: log leads, run the numbers, and work every deal from your phone
- Exclusive partner access to Autoniq, the MMR and KBB deal data the pros use: first month free, then a members-only rate
- Carfax and Manheim MMR pulls on request: post the VIN in the community and a manager runs it for you
- 50% commission on deals bought with Tony’s capital, approved by Tony or a manager
Tier 3
MENTORSHIP
PACKAGE
$7,500 fee
+
$150 / mo
Includes:
- Everything in Tier 2
- Tony personally reviews your first three deals and walks you through the funding on each
- Three one-on-one calls with Tony, 30 to 60 minutes each
- A full day at the auction with Tony
- Marketing content: flyers, email outlines and social media outlines
Tier 4
VIP
PACKAGE
$15,000 fee
+
$150 / mo
Includes:
- Everything in Tier 3
- A direct text line to Tony, on his personal number
- Multiple days shadowing Tony at the auctions, first hand
- White-glove VIP treatment: we fly you in if you’re out of state, pick you up in style, and treat you like a partner from the day you land
- 100% commission on your first funded deal, then 50% on every deal after
TESTIMONIALS
Hear from our group of satisfied customers!
Watch the videos below to listen from some of our members and associated partners below: